Description
Giovanni Color Chic Purple Leave-In Hair Styling & Toning Foam, 207ml
Giovanni's Color Chic Purple Leave-In Hair Styling & Toning Foam is a lightweight styling foam made for blonde, gray, silver, white and lightened hair. It's formulated to reduce brassiness and yellow or orange tones while brightening blonde and gray hair colour, and it doubles as a leave-in styler.
Why a Purple Toning Foam
Lightened and gray hair can pick up warm, brassy undertones over time, especially between salon visits. Purple pigment works by cancelling out those yellow and orange tones on the colour wheel, which is why purple-toned products are a common step for anyone maintaining blonde, silver or white hair. This one is designed to tone and style in a single step, rather than needing a separate toning treatment.
What's In It
- Argan kernel oil, avocado oil and coconut oil
- Hydrolyzed keratin, biotin and panthenol (pro-vitamin B5)
- Pomegranate extract, birch bark and leaf extract, hibiscus flower extract and aloe vera leaf juice
- Vegan and cruelty-free, with recyclable packaging
- Made without parabens, phthalates, propylene glycol or mineral oil
- 7 fl oz (207ml)
Color-Safe Styling
The formula is color-safe, so it's designed to work alongside coloured or lightened hair without stripping or fading your colour further. Giovanni describes it as salon-quality, and it's built around botanical ingredients like argan oil and keratin rather than heavier silicones, aside from a touch of amodimethicone in the ingredient list to help with smoothness.
Who It Suits
This foam is aimed at blonde, gray, silver, white and lightened hair specifically, where brassiness tends to show up most. If your hair is a darker or warmer natural colour, a purple-toned product like this isn't going to do much for you, since there's no yellow or orange undertone for the purple to cancel out.
How To Use It
Shake well, then dispense a small amount into your hand and work it through towel-dried or dry hair, focusing on the areas most prone to brassiness. Style as usual. Because it's a leave-in product, there's no need to rinse it out.
Good To Know
Giovanni has been family owned and operated since 1979. Browse our Hair Care range for more styling and colour-care products.
