Description
Hello Epic Whitening Charcoal Toothpaste With Fresh Mint and Coconut Oil
Charcoal toothpaste has become a popular way to brush, and Hello Epic Whitening is a version made with activated charcoal from sustainable bamboo. It is a black paste with a fresh mint and coconut oil flavour, designed to lift surface stains and help remove plaque with regular brushing. The 4 oz (113 g) tube suits anyone who wants a natural-leaning whitening toothpaste without the usual long list of artificial extras.
Key features
- Activated charcoal powder from sustainable bamboo
- Whitens naturally by removing surface stains
- Helps remove plaque with regular brushing
- Vegan, with no peroxide and no titanium dioxide
- No artificial sweeteners, flavours or dyes
- No SLS
- Leaping Bunny cruelty-free, not tested on animals
How the formula works
Instead of relying on peroxide, this paste pairs charcoal powder with hydrated silica and sodium bicarbonate to lift surface stains. The charcoal comes from sustainable bamboo and gives the paste its deep black colour, so do not be surprised when it looks different from a standard white or blue gel. Xylitol, erythritol and sorbitol sweeten it, while sodium cocoyl glutamate and cocamidopropyl betaine handle the cleansing. Coconut oil and mint round out the flavour, giving the paste a fresh finish.
Who it suits
Hello Epic Whitening suits shoppers who want a whitening toothpaste that is vegan, cruelty-free and free from SLS. It is also a sensible pick if you prefer to avoid fluoride, or if you are curious about coconut oil toothpaste but want the cleaning power of charcoal as well. Keep in mind that it works on surface stains only, so results depend on your own teeth and habits.
If you would like to compare another gentle option, take a look at the Aloe Dent whitening toothpaste, or try the Aloe Dent coconut oil toothpaste for a different flavour profile.
How to use it
Twist off the cap to remove the foil seal. Apply to your toothbrush and brush thoroughly. Use it as part of your regular brushing routine for best results.
Ingredients
Glycerin, water, hydrated silica, sorbitol, erythritol, xylitol, flavour, charcoal powder, xanthan gum, sodium bicarbonate, potassium citrate, sodium cocoyl glutamate, tetrasodium pyrophosphate, cocamidopropyl betaine, coconut oil, rebaudioside a.
Fitting it into your routine
Brush morning and night with a soft toothbrush, and floss daily. You can build a full routine with other products from our oral care range. If you have any dental concerns, speak with your dentist before changing your toothpaste.
