Description
Auromere Classic Neem and Peelu Herbal Toothpaste
Auromere Classic is a neem toothpaste built on a concentrated Ayurvedic formula with 24 special herbal extracts, led by organic neem and peelu. It is fluoride free, vegan and made in India, and this listing is for a 6 x 117 g pack. Each 4.16 oz (75 ml) tube is designed to go further: the carton says to use less per brushing and that one tube lasts three times longer.
Key features
- Concentrated Ayurvedic formula with 24 special herbal extracts
- Features organic neem (certified organic supercritical extract) and peelu
- Fluoride free, non-GMO and gluten free
- No colours, dyes or bleaches, no parabens and no artificial sweeteners
- Cruelty free and vegan
- Flavoured with clove, peppermint, spearmint and eucalyptus oils
- BPA-free tube in a recycled paper box
Why neem in toothpaste?
Neem has a long history in Ayurveda, the traditional holistic science of India. Auromere says its formula combines the cleansing properties of neem and peelu with other barks, roots, plants and flowers that have been used for centuries by Ayurvedic specialists in maintaining dental hygiene. Fine chalk acts as a gentle cleanser, and the herbal blend includes Indian licorice root, clove, cinnamon and sarsaparilla.
Who it suits
The Classic formula suits adults who want an herbal, plant-focused toothpaste without fluoride, artificial sweeteners or dyes. It is a sensible choice if you like a spiced, herbal flavour with mint notes, or want a concentrated paste that you use sparingly. Auromere is non-profit owned and donates 10% of profits from this product to the development of Auroville in South India. Other flavours include the Auromere Fresh Mint ayurvedic toothpaste and the Auromere Mint-free toothpaste, and you can browse the full Auromere range.
How to use it
No specific directions are printed on the carton, so use it as you would any toothpaste: brush thoroughly, twice a day or as directed by your dentist. Because the formula is concentrated, a small amount is all you need. Do not swallow.
Ingredients
Fine chalk (a gentle cleanser), glycerin (from vegetable oil), water, herbal extract blend: [organic neem* (Azadirachta indica), peelu (Salvadora persica), Indian licorice root, pomegranate rind, common jujube, rose apple, clove, Persian walnut, Barleria prionitis bark (Vajradanti), Indian almond, bedda nut, Asian holly oak, prickly ash, Zanthoxylum alatum (Tejbal), sappan wood, catechu, Bengal madder, Acacia arabica bark (Babul), sarsaparilla, cinnamon, medlar bark, mayweed, bishop's weed (flower extract)], silica, sodium coco sulfate (from Indian coconut oil), Chondrus crispus (seaweed extract), cellulose gum (from plant fiber), clove oil, peppermint oil, spearmint oil, eucalyptus oil, menthol, thymol, anethol, geranium extract, potassium sorbate (potassium salt), p thymol (from thyme oil). Total organic content 0.358%. *Certified organic supercritical extract of neem for increased potency. Contains extracts from fruit, shell and bark of nut trees.
Building it into your routine
Use it morning and night with a soft toothbrush and daily flossing, and explore more everyday essentials in our oral care range. If you have any dental concerns, speak with your dentist before changing toothpaste.
