Description
ACURE Ultra Hydrating Shampoo is formulated with argan oil and pumpkin seed oil for dehydrated hair. It's designed to gently cleanse while helping restore moisture to hair that's feeling dry, brittle or lacking shine, without the harsh sulfates and parabens found in many everyday shampoos.
What It's Formulated For
- Argan oil and pumpkin seed oil as the key hydrating ingredients
- Positioned by ACURE specifically for dehydrated hair
- Formulated without sulfates or parabens
- 236ml (8 fl oz) tube
Why Argan And Pumpkin Seed Oil
Argan oil is a rich, fatty-acid dense oil traditionally pressed from the kernels of the argan tree, native to Morocco, and it's widely used in hair care for its conditioning properties. Pumpkin seed oil brings additional nutrients to the formula alongside it. Together they're the two ingredients ACURE has built this particular shampoo around, rather than a long list of competing actives, which keeps the formula focused on hydration specifically.
How To Use It
Apply to wet hair, work into a lather, and rinse thoroughly. Follow with a conditioner suited to your hair type if you want extra slip and detangling, particularly if your hair is very dry or prone to tangling. Because sulfate free shampoos generally lather less than sulfate based formulas, don't expect the same thick foam you might be used to from a conventional shampoo, that's a normal feature of the formula rather than a sign it isn't working.
Who It Suits
This shampoo is a good fit if your hair regularly feels dehydrated, whether that's from heat styling, colour treatment, sun exposure or naturally dry hair, and you want a sulfate and paraben free option built around argan and pumpkin seed oil. It's also worth considering if you've been using a shampoo with a longer, more complex ingredient list and want to simplify your routine down to a formula built around two hydrating oils. For more from the same brand, browse the ACURE collection, or see our wider range of shampoos.
Storage
Store at room temperature away from direct sunlight, and keep the cap closed between uses.
